How does social media affect home design? The experts at TaskRabbit examine the trends

A growing number of people opted to paint or wallpaper their ceilings this year –…

A growing number of people opted to paint or wallpaper their ceilings this year – with more than a fifth of TaskRabbit survey respondents saying they have tried this trend in the last 12 months.

SAN FRANCISCO – Social media sites like TikTok are influencing how people design their homes, according to TaskRabbit, a company that offers handyman services like cleaning, furniture assembly and home repairs.

“If yesterday’s trends all fit nicely into a box called minimalism, this year we’re throwing that box out the window — a curved, stained-glass window,” the company said. “Today, interiors are as unique as the people who live in them, from living walls to statement ceilings and clashing colors, textures and patterns, with every room presenting an opportunity to express a different dimension.”

The company analyzed 3.9 million bookings on the platform during 2022 along with conducting a corresponding survey which resulted in TaskRabbit’s Home Sweet Scroll: 2022 Trend Report. Some of its key findings include:

·        Wellness interiors

People are reporting that the most important thing about their home is that it is cozy and welcoming (94%). An environment geared to facilitate healthy living can make a huge difference to mental well-being, according to the experts. Booking requests at TaskRabbit that mention the word “wellness” were up by just shy of 200% globally, with specific booking requests including music rooms, meditation spaces, libraries and home gyms.

·        Keeping it curvaceous 

Mental health experts believe that including curves and round shapes in interiors can improve well-being. This is because rounded, smooth shapes are pleasing to look at, evoking emotional responses such as calmness and contentedness. This trend can be brought to life by installing archways or curved windows, or in a simpler way with rounded furniture pieces or curvaceous mirrors as a statement. On TikTok, creating a statement arched paint feature was ‘in vogue’ this year, a nearly a fourth (23%)of TikTok users tried this in their own homes.

·        You are what you hang on your walls 

There is a growing trend for filling the walls of homes with art and shelving, demonstrating personality by putting paintings and paperbacks on display. Globally, we are moving away from sleek, minimalistic interiors, with this falling to the bottom of the list of factors people care about when designing their home. As part of this shift, TaskRabbit observed a 25% uplift in requests to hang artwork and create shelving over the past year.

·        Statement ceilings

White ceilings are so 2021, according to TaskRabbit. A growing number of people opted to paint or wallpaper their ceilings this year, with more than a fifth of survey respondents saying they have tried this trend in the last 12 months. Whether that’s via paneling, beams, plaster or statement lighting, ceilings are finally getting the love that walls have seen for years.

·        Homes that spark joy

Another huge TikTok trend in 2022 was focused on getting organized, whether that’s sorting out closets or filling fridges and pantries with immaculate storage containers. General requests for organization help at TaskRabbit rose 37% year-over-year and cleaning bookings spiked by 55%. Mentions of the word “restock” soared by 165% thanks to the endlessly satisfying social craze.

·        Green is a lifestyle

This year’s appetite for an “eco-friendly” home garnered 3.1 billion views on TikTok and the demand will continue influencing smart interior design choices in the new year. TaskRabbit said its smart home installations are already up 45% and wall paneling requests are up 83%.

Trend predictions for 2023

·        Cluttercore

An anti-minimalism movement is sweeping through our homes, with #cluttercore racking up 74 million views on TikTok and 22% of users saying they want to bring this trend to life in their home. “We forecast that the maximalism zeitgeist will play out via statement flooring, decorative accents, clashing colors, textures and patterns,” TaskRabbit said.

·        Wrap, don’t scrap

With budgets looking tighter for the year ahead, larger scale home renovation projects are likely going on the backburner. But there are still ways to refresh a room without needing to start from scratch. People will be updating their interiors in savvy, scrappy ways with trends already emerging on the platform for using tile stickers to refresh backsplashes (+112%), wrapping kitchen cabinets instead of replacing them (+250%), and replacing cupboard handles to give the space a fresh look (+63%).

·        Energy-efficient interiors 

With the cost-of-living crisis front of mind and energy bills soaring this winter, people are taking steps to reduce energy bills. “We forecast this influencing interior design choices in the months ahead, with 98% of those surveyed stating they plan to make changes to their home to help reduce energy bills.”

·        Biophilic design

Bringing the outside in isn’t a new concept, but it’s getting an all-new, dramatic makeover in 2023. While interest in indoor plants is waning (-4% requests mentioning houseplants), requests for living walls have surged by 76%.  TaskRabbit predicts a surge in indoor water fountains being installed, along with an increased demand for natural materials in the home, such as hemp, bamboo and rattan.

·        Cozy Aesthetics 

Taking inspiration from the Japanese concept of “momijigari,” celebrating all things autumnal and cozy, TaskRabbit predicts a rise in warmer tones throughout homes in 2023. Gray and white interiors will start to take a backseat as people shift towards a desire to introduce warmth. Bookings for indoor painting that mention warm colors such as terracotta, sunset and burnt orange are already trending up, the company said, with 38% of those surveyed saying they plan to introduce these shades to their walls next year.

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